Discover how trade business owners can boost conversions without discounts by using proven value‑stacking techniques. Learn five strategies - value setting, tiered pricing, complimentary add‑ons, spend thresholds, and premium material highlights - that motivate customers to buy full‑price with confidence.

Discover how simplifying the customer experience can give trade businesses a major edge. Inspired by Uber’s market takeover, this article shows how making your services easier to use can set you apart and win more work.

Kirk Neal is Australia’s leading Trade Business Growth Coach, helping overwhelmed tradies build profitable, scalable businesses through systems, strategy, and support—so they can reclaim their time, boost profit, and live the lifestyle they got into business for.

Discover how trade businesses - plumbers, electricians, contractors - can build trust instantly by offering a Good‑Better‑Best quoting model and advising clients away from overkill. Learn why “unselling” your top-tier package shifts you into trusted advisor territory - leading to more referrals and repeat work.

Learn how trade business owners can confidently tackle the three most common price objections - competing quotes, unexpected costs, and budget constraints - by reinforcing value, offering tiered options, and using financing solutions. A practical guide to closing more trade service proposals without discounting.

Discover the 5 powerful lanes of leverage trade business owners can use in B2B sales: helping clients earn more, save more, reduce risk, simplify decisions, and build trust. Focus on the strengths that set you apart and become their obvious choice.

Struggling with quoting jobs and unsure about your pricing? Discover a proven pricing system for trade business owners that removes guesswork, boosts profit, and builds confidence.

Start thinking like a coach, not just a boss. Find the raw talent, and mold them into superstars.

Hiring is more about marketing now than it’s ever been. You’re not just picking them, in today’s market they’re picking you.

A drill in the hands of my 4 year old son is dangerous tool used for destruction and carnage 

If you seek to understand yourself, plotting yourself on the DISC spectrum will uncover powerful insights into how you operate. What your subconscious preferences are, what truly motivates you, and also what some of your natural weaknesses and blind spots might be.

Have you built defence mechanisms that protect your ego but inadvertently hamper your potential success? 

Everyone has dreams, smart people have goals, and successful people have plans.

Being a more punctual person will never deprive you of anything, and yet it has the ability to ensure you never miss the bus - metaphorically an opportunity. By doing so you actually create a higher standard for yourself and your life. The standard you allow yourself will be the standard you fall to.

Have you found yourself delegating tasks, and yet constantly checking over things only to be disappointed in the careless mistakes you find? This technique might help you fully delegate the responsibility instead of just the task.

If you’re looking to grow and scale your trade business you need more of 2 things - Clients & Staff - and the fastest most effective way to reach these people is through a well planned and deliberate marketing strategy. 

99% of all transactions in the modern world are built off an itemised fixed priced model.  Here is why you shouldn’t be intimidated by it.

Is the juice worth the squeeze? Building a team while observing proven staffing ratios is imperative to ensuring you don't find yourself sitting on a house of cards waiting for the market shift to bring it all crashing down.

Why old school customer service is a timeless trump card.