Why Good Tradies Are Hard To Find

Why Good Tradies Are Hard to Find (And How to Attract the Best)

Whether you run a plumbing crew, electrical business, or landscaping operation, nearly every trade business owner says the same thing: “We just can’t find decent tradies.”

But here’s the truth - good tradies aren’t extinct, they’re just more selective. In today’s market, offering a pay packet and a ute isn’t enough. You need to be a business worth joining.

What Are Tradies Actually Looking For?

• Respect and Trust
  No one wants to be micromanaged or yelled at on-site. Tradies want autonomy and appreciation.

• Progression
  Ambitious team members want to see a clear path forward - whether it’s more responsibility or leadership training.

• Strong Culture
  A supportive team that looks out for each other builds loyalty - and word spreads quickly.

• Work-Life Balance
  Even in the trades, people are choosing employers who respect their time. Tradies want to knock off at a reasonable hour, not work until burnout.

How Do You Stand Out and Attract Quality Talent?

• Promote Your Team and Culture
  Use social media to show what it’s like to work with you. Don’t let your great culture stay hidden.

• Be Transparent
  Share pay ranges, role expectations, and career development opportunities upfront.

• Act Fast
  Respond quickly to applicants. Top tradies won’t wait around—they’re in demand.

• Lead Well
  Your reputation as an employer matters. Great leadership attracts great talent.

Recruiting tradies today is more like marketing than traditional hiring. You’re not just choosing them - they’re choosing you.

Kirk Neal - Trade Business Growth Coach